77sh Privacy Policy — Your Data, Handled With Care

When you register an account with 77sh, we collect the personal details you provide directly — including your full name, date of birth, email address, mobile number, and preferred payment method. We also collect information generated through your use of the platform, such as login timestamps, device type, IP address, browser details, and your betting or gaming activity history. If you contact our support team, we retain records of those communications to help resolve any follow-up issues efficiently. For identity verification purposes, we may request a copy of a government-issued ID or other supporting documents as required under applicable Philippine regulations. We collect only the information that is genuinely necessary to operate the platform, verify your identity, process transactions, and keep your account secure. We do not collect sensitive personal information such as racial or ethnic origin, religious beliefs, or health data. All data collection is carried out in accordance with the Data Privacy Act of 2012 of the Philippines and other applicable laws.

The personal information we collect is used primarily to create and manage your account, process deposits and withdrawals in Philippine pesos, verify your identity, and deliver the gaming and sports betting services you have signed up for. We also use your data to detect and prevent fraud, money laundering, and other prohibited activities that could harm the integrity of the platform or other players. Your contact details may be used to send you important account notifications, security alerts, and updates about changes to our terms or policies — these communications are service-related and cannot be opted out of while your account remains active. With your consent, we may also send you promotional messages about new features, bonuses, or events on the platform; you can withdraw this consent at any time through your account settings. We use aggregated, anonymised data to analyse platform performance, improve user experience, and make informed decisions about new features. We do not use your personal data to make fully automated decisions that produce significant legal effects without human oversight. Your data is never sold, rented, or traded to third-party advertisers or marketing companies.

77sh does not sell or share your personal information with third parties for their own marketing purposes under any circumstances. We may share your data with trusted service providers who assist us in operating the platform — such as payment processors, identity verification partners, and cloud infrastructure providers — but only to the extent necessary for them to perform their contracted services, and always under strict confidentiality agreements. In cases where we are legally required to disclose information — for example, in response to a valid court order, regulatory request, or law enforcement inquiry under Philippine law — we will comply with those obligations. If 77sh undergoes a business restructuring, merger, or acquisition, your personal data may be transferred to the successor entity, and you will be notified of any material changes to how your data is handled as a result. We require all third-party partners who handle your data to maintain security standards that are at least equivalent to our own. We do not transfer your personal data outside the Philippines unless adequate data protection safeguards are in place. Any third-party links that may appear on the platform lead to services governed by their own privacy policies, and 77sh is not responsible for those practices.

We take the security of your personal information seriously and implement a range of technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission using industry-standard protocols, secure server environments, access controls that limit who within our organisation can view your data, and regular security audits. Despite these precautions, no online platform can guarantee absolute security, and we encourage you to take your own steps — such as using a strong, unique password and not sharing your login credentials with anyone. We retain your personal data for as long as your account remains active and for a reasonable period thereafter as required by law or legitimate business purposes, such as resolving disputes or complying with regulatory record-keeping obligations. When your data is no longer needed, it is securely deleted or anonymised in accordance with our internal data retention schedule. If you believe your account security has been compromised, please contact our support team immediately so we can take protective action. We review and update our security practices regularly to keep pace with evolving threats and industry standards.

As a player based in the Philippines, you have rights over your personal data under the Data Privacy Act of 2012, and 77sh is committed to honouring those rights in a timely and transparent manner. You have the right to access the personal information we hold about you, to request corrections if any details are inaccurate or out of date, and to request the deletion of your data where there is no longer a lawful basis for us to retain it. You also have the right to object to certain types of data processing, to request that we restrict how we use your data while a dispute is being resolved, and to receive a copy of your data in a portable format where technically feasible. To exercise any of these rights, please contact our support team using the details provided on the platform — we will respond to verified requests within the timeframe required by applicable law. Please note that some requests may be subject to limitations where we have a legal obligation to retain certain data or where fulfilling the request would adversely affect the rights of other individuals. We will always explain clearly if we are unable to fulfil a request and the reason why. If you are not satisfied with our response, you have the right to lodge a complaint with the National Privacy Commission of the Philippines.

77sh reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. When we make material changes, we will notify registered players through the platform or via the contact details associated with their account, and the updated policy will be published on this page with a revised effective date. We encourage you to review this page periodically so you remain informed about how we handle your personal information. Your continued use of the platform after an updated policy has been published constitutes your acceptance of the revised terms. If you have any questions about this Privacy Policy or how your data is handled, please visit our FAQ page or reach out to our support team directly. We are committed to being open and responsive when it comes to data privacy matters, and we welcome any questions or concerns you may have. This policy applies to all players who access the 77sh platform from the Philippines, regardless of the device or channel used.